About Us
Audrey Hoffman
Owner, Creative Director
Audrey grew up in Pennsylvania and attended Kutztown University of PA where she earned a BFA in Communication Design with a concentration in Graphic Design. She then ventured to Boston where she worked in an in-house design studio for a printing company. When the doors to the printer closed, a window of opportunity opened up and she began working for tpg creative—which then became Holland-Mark—where she developed a love for designing publications along with anything and everything that’s printed. All along she had an interest in website design and began taking classes and learning all she could. Life took Audrey to Baltimore in 2006, where after another year, she decided to make the leap and go out on her own. Fast forward 2 kids, a dog, a fish, and 5 cats later, Audrey now lives in Omaha—holding on to both her love of Boston where her career started, and her 617 phone number, hence the name, 617 Graphic Design.
Audrey enjoys spending time with her family (game nights are the best!) and cats, rollerskating, horseback riding, and experimenting with cheesecakes. As an animal lover and serial hobbyist, you can find her hand feeding her favorite squirrel, Patrice, knitting, felting animals out of wool (until she discovers another hobby), or drinking iced coffee.
Sasha Whitaker
SEO & Social Media Specialist
As a highly skilled and results-driven marketing strategist, Sasha Whitaker has a reputation for developing and delivering creative, integrated digital marketing campaigns that drive success. With a strong background in design, website design, social media management, SEO, and advertising, Sasha has the skills and expertise to effectively drive marketing initiatives. In her role, Sasha has demonstrated her ability to lead and collaborate with CEOs to build strategy and conceptualize IP, while also taking ownership of projects and delivering outstanding results.
Sasha has delivered measurable results for clients, such as growing social media audiences by an average of 250% each month or driving inbound traffic through SEO, multi-channel campaigns, and paid advertising—efforts that have secured millions of dollars in sales or investments from inbound leads.
In one notable example, she quadrupled a client’s site traffic from 4,000 to over 16,000 sessions per month, doubled monthly inbound investor traffic, and generated more than 85 inbound investor-lead conversions—resulting in $795,000—from a single campaign. Her SEO expertise helped 67 of a client’s target keywords rank in the top three search results, dramatically improving their organic visibility.